Proper Placement Leads to Increased Sales

In case you haven’t noticed, I. LOVE. THE. RAVEONETTES.  They capture effervescent pop and combine it with the most twisted ideas into some outrageously fun and sexy music.

Being as obsessed as I am, I had to get their new album, In and Out of Control, on CD, the day it came out.  I needed the actual disc, the thing, to hold and keep and love forever. So, after work, I rushed to my local Barnes and Noble, thinking that they would probably have a single copy that I could get.

They didn’t.

Thankfully, I also passed by a Border’s, which did have the album.  However, this particular Border’s was one of the saddest book and music stores I have stumbled into.  Their entire music collection lived in one tiny corner nook, and this nook didn’t even have a new releases section.  I scoured the section, going through all the displays and cases, which because of its small size, took me five very frustrating minutes.  As I left the store, I found the lone copy CD in the book section, on a cart with a bunch of other new CDs that may or may not have been on their way to be put out.  I scooped it up, made my purchase, and cursed the ease of online music purchases and the horror of that Border’s music section.

For all the benefits of owning the physical media, the hunt for it made me want to eat my eyeballs.